Develop A Project That Will Survive In The Marketplace

• Maintain the dynamic tension between responding efficiently to the marketplace and consumer desires, and responding to the needs of the community that are not expressed through market mechanisms.
• Because people pay for their food, they have the power of the consumer. Flexible and responsive customer service shows respect for customers and ensures loyalty.
• Marketing and publicity are key. Develop upbeat, media-savvy materials that convey the positive non-charity-based message that attracts people.
• Standard box contents and pre-order system make bulk-buying savings and minimal waste possible.

   

 

Note: The Halton Fresh Food Box Steering Committee adopted and endorses these Good Food Box Principles as developed by FoodShare Toronto.